DIOR

The best-selling fragrance in the UK.*

A radically fresh composition, dictated by a name that sounds like a manifesto.

This is exactly what François Demachy, the creator of DIOR perfumery, wanted: raw and noble at the same time.

In excessive doses, natural ingredients, selected with great care, prevail. The radiant top notes explode with the juicy freshness of Reggio di Calabria bergamot. Ambroxane, extracted from precious ambergris, releases a powerful woody footprint. It is a